https://www.marleerabin.com/home daily 1.0 2026-02-18 https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/250329fb-b3ce-4bfe-b34b-bbc04a8acdcf/IMG_8048.JPG https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/5de81b3a-2e16-4044-b29e-1a6a4064e8f8/Primary+Charcoal.png https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/27fcbe3a-8ec6-4587-acb0-6396be5a8598/Screen+Shot+2024-02-28+at+8.29.52+PM.png https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/e1807dcc-6de6-409d-82c2-8b8541fe791a/Untitled+design+%286%29.png https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1634588371264-51INZH75IBIXXBPY74CF/Homie_ListingPhotos_2021Updates-03.jpg Home https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1634589155379-01PVXZLOHDGA6T4ES37A/Homie_ListingPhotos-03.png Home https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1634588237993-F78J71HDSPLW1DLL09KA/Homie_ListingPhotos_2021Updates-02.jpg Home https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1621471433089-DEQSK0Y23JDZJRH52MWG/Bec+%26+Bridge+_+Parker.JPG Home Photographed by: Katie Kowarsky Genevieve Shemie (left) wearing a white Bec & Bridge racer-back mini dress, and Bianca Gerace (right) wearing a nude Parker beaded halter gown. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1621473293862-ID1SEC7J7Y6NLVGH8PG0/Ocurent_DG_Leopard-Print-Knit-Dress-Sleeves-1-683x1024.jpeg Home - Favourite Moments Fashion photo shoots with incredibly talented, beautiful, and wonderful female human beings. Actually making sales! This business generated sales on day 1 and grew each month. The fact that I actually had customers who were happy to exchange their money for my products and services was all of the validation I needed. The dresses! I was extremely proud of the selection of high quality designer dresses, including Cinq a Sept, DVF, For Love and Lemons, Miu Miu, Missoni, and more, sizes 00-20. Most importantly: the people. The women who trusted me with their dresses, those who trusted me to dress them, those who followed & supported my journey through social media, and the wonderfully generous ladies who worked with me to build this brainchild. Right: Photographed by: Zaki Hirji Samantha Sagredo wearing a D&G leopard print knit dress, photographed at Laura Laoun’s apartment. Below: Photographed by: Katie Kowarsky Laura Laoun (left) wearing an Alexis gold strapless pleated gown, me (right) in a hot pink strapless BCBG fitted gown. Eyewear by: Georges Laoun Opticien https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1621473490939-LI9J7KJKHGSNG5I022QQ/IMG_3781.JPG Home - Biggest Mistakes The name. It sounded so cute in my head — but in reality, it’s hard to spell and pronounce, which means it’s hard to type and search. This is a lesson that I will never forget. Over-estimating the market size. Just because you know a lot of people — or think that everyone needs your service — does not mean you will have a large enough business that will be worth your while. Taking on too much. My strengths at the time were Marketing, Sales, Customer Service, Human Resources, and Strategy. Operations & Logistics, Accounting, and Financial Modeling were not my strongest skill set at the time. I made a lot of mistakes trying to do it all. There is no other way I could have known this, other than trying and falling flat on my face. 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This screen shot from the feed was from our first ever photo shoot at Bar George in Montreal. My friends (Myranda Davlouros, *a very pregnant* Jaclyn Hoffman, Jessica Reinglas, and Jenessa Williams) were the first women to lend dresses to Ocurent — and they also lent their entire day to model for this shoot. Amy Greenstein was the stylist, Rachel Shultz Cosmetiques’ team did the makeup, and Avanti Spa took care of the hair. Amber & Rob photography executed the entire photo shoot. Katie Kowarsky and my husband, Jeremy Langburt, helped out all day! This crew launched Ocurent. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1624311602670-D0D9IMEFW0N16L9QAYYS/Ocurent_IG_02.jpg Projects - Instagram - The vision behind this photo shoot was to portray luxury, relate-ability, and become known as a high-quality dress rental company in Montreal. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1624319791676-10LOFR308ISGB3EHIF2H/Ocurent_IG_Following.jpg Projects - Instagram https://www.marleerabin.com/projects/google-my-business monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1623885883928-S7IRE1G7A3MO5IE65B16/Ocurent_Google_My_Business.png Projects - Google My Business - A fellow entrepreneur friend (shoutout to Devon Sevy from Sizzle Pop!) advised me early on to set up Google My Business for Ocurent ASAP. He told me to fill in as much content as possible in the fields available, and post frequently. I’m grateful that I listened to him. This tool is simple, free, soooo easy to use, and it actually brought in customers. I started off by filling in all of my business details and uploading my website and social media photography. This helped index my business within Google Search so that shoppers, looking to rent sustainable designer dresses in Montreal, could easily find me! I then asked a few customers if they would mind leaving an honest review of their recent experience, which helped new customers get a sense of the quality of Ocurent’s service offering. After that, I set a weekly calendar reminder to create a post for Google My Business. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1623887064131-3J69UL3TIY2SPAAK5GWW/Ocurent_Google_My_Business_Photos.png Projects - Google My Business - What I’ve Learned There are A LOT of high-quality free business resources available to the public that can make a massive impact on growth. To keep my business lean, I focused on optimizing these business tools prior to investing in any paid campaigns. https://www.marleerabin.com/projects/twitter monthly 0.5 2021-07-01 https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/5bca757a-cbd4-4cae-9fb0-f8bb6c82bf6a/Ocurent-Twitter-Fast+Fashion.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/2e4a0863-c25d-4c3e-ad3d-c8d8ac47ebfc/Ocurent-Twitter-Forever21.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/7a87ba23-98bc-4168-9cae-461273cf7772/Ocurent-Twitter-GenZ.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/e0ee34b1-7e76-43d3-9fa6-4867ad452f77/Ocurent-Twitter-Bachelor.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/97c5797a-0cef-4d35-888e-6b1bd60ffabb/Ocurent-Twitter-Sanchi.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/ee9f8a3b-b4d0-4822-aa23-1e8a5b5c0ff1/Ocurent-Twitter-Shopping-Chanel.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/0615d9e4-8fee-4b58-902f-4d84f5dd2203/Ocurent-Twitter-Wine.png Projects - Twitter https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/b3527ab4-734a-442a-9f38-35783f43272b/Ocurent-Twitter-How+It+Started.png Projects - Twitter https://www.marleerabin.com/projects/project-one-j3d7z monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/cef699ff-32be-4ecf-b0b5-84f5b3ff8eea/Ocurent_Homepage.png Projects - The Website Ocurent's home page, featuring the beautiful and witty Sanchi Bhalla. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/8c4272ab-cfd2-428b-9886-7f50021615bc/Ocurent_Bridal.png Projects - The Website Bridal was a major category for our business, and Elyse Beiglemen (@lifewithlysie) was the perfect model. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/ae289796-b08c-47fd-8d1c-16a0962400fb/Ocurent_Sustainable.png Projects - The Website Direct quote from my mentor: "I would buy anything that this girl wears" on the perfection that is Sam Sagredo. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/2fce5ce7-1708-4719-80d0-6a44e19b3424/Ocurent_Appointment.png Projects - The Website This is one of my favourite shots. Gen Shemie absolutely captured the brand essence. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/9580fcbc-7d9f-4045-858b-f2232134c2e1/Ocurent_Designers.png Projects - The Website I was very proud of our selection of designers. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/e4af7bf7-92df-42b7-b93e-8b508b35e03d/Ocurent_Shop+Dresses.png Projects - The Website A peek into our product page. Spot the bug. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/0c4fde04-23d7-41ee-bc6b-15eeffec2b7a/Ocurent_Dresses.png Projects - The Website I loved how we used a blend of lifestyle model images and off-model shots. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/1a9d0e0f-a659-4209-96c2-4134c01dd249/Ocurent_Dress+Shop.png Projects - The Website Just showing off these ladies. https://images.squarespace-cdn.com/content/v1/60a5a6ad1e60207d88daf482/8d28b117-4576-419a-a118-4c9e91fe7a0c/Ocurent_How+It+Works.png Projects - The Website How it works!